Which AI platforms do you optimise for?

Dattva optimises for ChatGPT, Perplexity, Gemini, and Claude. Each platform uses different data sources, including Bing, Google, Brave Search, Reddit, Quora, Wikidata, and trusted third-party websites. Visibility on one platform does not guarantee visibility on another, so Dattva optimises for each independently.

Can a smaller company compete with larger ones in AI search?

Yes. AI platforms evaluate structured information, technical accessibility, and third-party verification rather than marketing budgets. Smaller companies with strong schema markup, verified reviews, and authoritative citations can outperform larger competitors that lack AI-friendly technical foundations. Dattva focuses on the buyer queries where smaller companies can achieve visibility fastest.

What industries do you work with?

Dattva works exclusively with B2B technology companies in India, including SaaS, IT services, cloud consulting, cybersecurity, AI, fintech, and HRTech. The ideal client has a genuine product, established customers, and wants to improve visibility across AI search platforms where buyers research vendors.

What do you need from us to start?

To begin, Dattva requires CMS or developer access for technical implementation, a shortlist of customers for Clutch and G2 review outreach, and a 48-hour turnaround for content approvals. Faster access and approvals generally lead to faster AI citation visibility.

Generative Engine Optimisation: Making Your B2B Company Visible in AI Search

Q: What is Generative Engine Optimisation?

Generative Engine Optimisation (GEO) is the practice of structuring your presence so AI platforms like ChatGPT, Perplexity, Gemini, and Claude cite you when a buyer asks who to call. SEO helps you rank on Google. GEO ensures you are quoted in the AI-generated answer before the buyer ever clicks through. Dattva runs GEO as a done-for-you service for B2B technology companies in India, covering technical setup, content restructuring, and external citation building across all four platforms.

Q: How long does GEO take to show results?

Most clients see their first AI citations within 4 to 6 weeks, once crawlability is fixed and key pages are rewritten into a format AI systems can quote directly. The full 90 days is where compounding happens. External citations, verified reviews, and directory listings take longer to accumulate, and platforms like Bing and Brave take time to re-index and build trust. Dattva tracks all 10 Money Prompts weekly so any movement is visible from the first week.

Q: Does GEO replace SEO?

No. GEO layers on top of existing SEO rather than replacing it. Gemini pulls from Google's index, so SEO continues to provide value there. ChatGPT runs on Bing and Claude runs on Brave Search, two indexes many B2B companies have not optimised for. GEO closes this visibility gap so companies can appear across AI search platforms.

Q: How do you measure success?

Before the engagement starts, Dattva defines 10 Money Prompts that reflect real buyer searches. These prompts are tracked weekly across ChatGPT, Perplexity, Gemini, and Claude. Clients receive cross-platform audits with screenshots at Day 30, Day 60, and Day 90. The engagement targets at least 5 of the 10 Money Prompts showing the company cited by Day 90.

Unlike SEO, which targets Google's ranking algorithm, GEO targets the AI response layer: the answer a buyer receives before they click a single link.

Why GEO Now: The Shift That Is Already Happening

The shift is not coming. It already happened, and most companies have not noticed. In the first week of June 2026, bot traffic overtook human traffic on the open web for the first time, reaching 57.2% of all requests (Cloudflare Radar, May 30 to June 5, 2026), crossing the majority mark more than a year ahead of most forecasts.

A meaningful share of that bot traffic is AI systems reading the web on a buyer's behalf rather than indexing it for later. When someone asks ChatGPT to recommend a cloud consulting firm, the answer leans heavily on Bing's organic rankings. Seer Interactive found that 87% of ChatGPT citations match Bing's top three organic results.

The traffic that does arrive through these tools converts unusually well. PostHog reports that referral traffic from LLMs grew 41x over two years and now converts better than almost any other measured channel.

If your company does not appear in the first AI-generated answer, it is often not considered at all. Not rejected. Just never surfaced.

None of this reliably appears in the metrics most teams still watch. Organic sessions and keyword rankings can look stable while a company quietly disappears from AI-generated shortlists.

How Each AI Platform Works, and What That Means for Visibility

ChatGPT

ChatGPT browsing runs on Bing's index, not Google's. If a company has not been properly crawled and indexed in Bing, it is often invisible to ChatGPT even with strong Google rankings. Third-party listicles can carry disproportionate influence.

Perplexity

Perplexity crawls directly and pulls heavily from Reddit, Quora, reviews, social activity, and LinkedIn. Third-party mentions and community discussion strongly influence what it cites.

Gemini and Google AI Overviews

Gemini pulls from Google's index, schema markup, YouTube transcripts, and entity confidence signals like Wikidata. Media mentions and structured entity verification improve recommendation confidence.

Claude

Claude uses Brave Search, a separate index from both Google and Bing. A company visible in Gemini can still be absent from Claude if Brave indexing is weak.

The practical implication: GEO is not one task done once. Each platform must be handled intentionally.

What the Engagement Delivers

Technical

This makes the site readable to AI crawlers: crawlability fixes, schema implementation, entity optimisation, and indexation improvements across Google, Bing, and Brave.

Content

This restructures pages so AI systems can extract direct answers and attribute them correctly: key page rewrites, AI-answerable content, stronger topical authority, and factual consistency.

External citations

This builds third-party verification signals across reviews, directories, communities, and entities (including Wikidata, G2, Reddit, and platform-specific sources AI engines trust).

Before kickoff, 10 buyer queries are selected as Money Prompts. These are tracked weekly, with cross-platform audits at Day 30, Day 60, and Day 90.

The Commitment

5 of 10 Money Prompts showing the client cited across ChatGPT, Perplexity, Gemini, and Claude by Day 90. Tracking starts Day 1, with screenshot-preserved audit evidence at Day 30, Day 60, and Day 90.

Who This Is For

This is built for B2B technology companies in India (typically 50 to 500 employees) in SaaS, IT services, cloud consulting, cybersecurity, AI, fintech, and HRTech. The buyer is usually a founder, CMO, or VP Marketing who has seen competitors surface in AI responses while their own company is absent.

It is also best for teams that can review and approve content within 48 hours. Content delays are usually the biggest bottleneck to GEO outcomes.

FAQ

What is Generative Engine Optimisation?

GEO structures your web presence so AI platforms cite your company in buyer-facing answers. SEO helps rankings in search engines; GEO helps inclusion in AI-generated recommendations.

How long does GEO take to show results?

Most companies see first citation movement in 4 to 6 weeks after technical and core content fixes. The full compounding effect is typically measured over 90 days.

Does GEO replace SEO?

No. GEO extends SEO by addressing index and citation gaps on Bing and Brave, plus third-party trust and entity validation signals used by AI systems.

How do you measure success?

With 10 agreed Money Prompts tracked weekly across all four platforms, plus audits at Day 30, Day 60, and Day 90. The baseline commitment is 5 of 10 prompts showing citations by Day 90.

Sources referenced

Cloudflare Radar (May 30 to June 5, 2026)
Seer Interactive analysis on ChatGPT citation overlap with Bing
PostHog referral conversion trends for LLM traffic